The Quality Metamorphosis of CEOs
Me: I wish to introduce myself as a Quality Improvement consultant
CEO: Oh. You mean Quality Control.
Me: No. In Quality Control you maintain the standard. In Quality Improvement you challenge the standard.
Me: In Quality Improvement the by-product is a reduction in Cost Of Poor Quality (COPQ).
CEO: Yes. I understand. My rejection rate is 1%. Guess the COPQ is also 1% of total costs. Correction. It is nil. I can sell my rejects in the open market.
Me: Sir. The 1% rejection translates to COPQ of 10% of total costs.
And so the Quality Improvement journey commenced.
Me: I wish to introduce myself as a Business Excellence consultant.
CEO: Oh you mean Continuous Quality Improvement.
Me: Yes and No. CQI is a core value of Business Excellence. Business Excellence is ISO 9001 + CQI + Benchmarking. Collectively they deliver Best Practices.
CEO: Oh. How long will it take?
Me: 1000 days.
And so the Business Excellence journey commenced.
Me: I wish to introduce myself as a Performance Excellence consultant.
CEO: Our financial results have crashed. It’s a global problem. Etc. Etc. Etc.
Me: Lets salvage the situation. Lets focus of the vital few processes that are generating chronic waste and consequently loads of COPQ.
CEO: I had not realized Quality was a strategic tool for delivering financial results.
Me: Yes it is. CQI, coupled with Innovation, can double your average profit without capital investment.
CEO: How long will it take? I can’t wait.
Me: 500 days.
And so the Performance Excellence journey commenced.
Me: I wish to introduce myself as a Global Benchmarking consultant.
CEO: That’s great. Our markets have no geographical boundaries. We have customers in the USA, Germany, China, Japan, Australia, and of course India.
Me: Would you like to be Better + Faster + Cheaper + Different?
CEO: Yes of course.
Me: In that case, we need to Build Quality into Design. We need to Benchmark global Best Practices. We need to develop Next Practices that get Benchmarked.
CEO: How long will it take?
Me: 250 days.
And so the Global Benchmarking journey commenced.
- We need to set stretch strategic goals to become a global benchmark for Quality and Reliability.
- Product Life Cycles are shrinking. Break Even Points are headed for Zero. So we do not Make; we only Buy.
- Robotic Process Automation allows for 100% inspection. So what happens to CQI?