Performance Excellence: Harness the Creativity Resident in your People


Old School of Thought


Once upon a time (about a decade ago) only a few people in an organization were considered to be creative. Also, it was believed that breakthrough ideas were needed only in strategic business areas.

As a practice, engineers were routinely brought in to solve production problems or customer problems. Further, there was heavy dependence on consultants for breakthroughs in products and markets.

All this is history. The old approach to creativity cannot generate dramatic results at speed.

New School of Thought


In the new age, breakthroughs are required in every discipline of a competitive organization.

In products, services, management systems, manufacturing proceses, non-manufacturing processes, operational practices, managerial practices, and more.

While engineers and consultants are still critical for breakthroughs, it is obvious that more people must engage in creatively tackling competitive organizational challenges. In order to accomplish this, we must harness the creativity that is naturally resident in the people.

As an aid, an appropriate common process must be developed for Problem Solving; a process that harnesses creativity.

What does it mean to be creative?


Creativity means consistently producing a lot of ideas for solving organization-wide problems. In commercial and non-commercial organizations.

It requires mature harvesting of these ideas to develop alternative innovative solutions. In short, this means igniting the creativity that is dormant in left-brain logical thinkers.

A choice with no options

Organizations adopting Performance Excellence models have an advantage.

A core value in the criteria is Managing For Innovation.

The scoring guidelines seek disruptive changes at mature levels of performance; driven by structured Problem Solving the creative way.

Malcolm Baldrige National Quality Award (USA) [baldrige],  IMC Ramkrishna Bajaj National Quality Award (India) [imcrbnqa],  Thailand Quality Award [], etc. all reward organizations that display exemplary Performance Excellence.



*The MADE IN INDIA tiger is a creative representation of the idea behind becoming a manufacturing behemoth in the global markets. Any resemblance to any other logo, is purely unintentional.


Click here to see more blogs

Click here to buy his new book: Quality Fables?—?now available on Amazon Kindle


About Suresh Lulla

Suresh Lulla established Qimpro Consultants Pvt. Ltd. in 1987 as a focused quality management consultancy based on The Juran Trilogy: quality planning, quality control, and quality improvement. Since inception, Qimpro has saved Indian corporates over Rs 20,000 crores in terms of cost of poor quality, using the Juran methodologies. In 1989, Mr Lulla established Qimpro Convention as a culmination of a quality improvement competition for the QualTech Prize. Currently, there are three parallel competitions - improvement, innovation, and sustainability in the manufacturing, services, and healthcare sectors. Areas of Specialization • Problem Solving • Process Excellence • Performance Excellence • Benchmarking Best Practices Author Mr Lulla has authored 'World-Class Quality: An Executive Handbook' published by Tata McGraw- Hill (2003). Quality Fables In 2014, Mr Lulla released Quality Fables. Unlike Aesop's Fables, these 25 fables are not based on fiction and/or animals. They are based on real experiences and involve real people. Each is a short narrative making a significant point. Recognition In 2004, Mr Lulla was awarded the IMC Juran Centennial Medal for his pioneering contribution to quality practices in India. In 2005, Mr Lulla was awarded the Distinguished Alumnus Award by the Indian Institute of Technology, Bombay in recognition of his outstanding achievements in Quality Management Consultancy. In 2006, the Institute of Management Consultants of India conferred on Mr Lulla the award of Fellow Member. Professional Bodies • Chairman, IMC Quality Awards Committee - IMC Ramkrishna Bajaj National Quality Award; IMC Juran Medal • Director - Membership Retention and Engagement, Global Benchmarking Network
This entry was posted in Excellence, Leadership, Quality. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Follow Me