28 Years of Qimpro. Reset.

 

Qimpro is 28 years young.

Over these years, in my experience, Quality perceptions have changed. Quality is no longer an inside-out subject. It is an outside-in subject. Outside, by definition, now includes customers, community, climate, and share holders.

In addition, Excellence is no longer foreign to Quality. And Best Practices are an integral part of Quality.

Since 2001, Quality is no longer a choice. It is a prerequisite for survival and success in the market place.

As a consultant, all this evolutionary change has been relatively easy to deal with. However, life has not been all vanilla.

In order to consult, one needs to market one’s services first. That is the turf where I confronted an uninvited trouble maker.

My  challenge over the past decade has been to align my marketing skills to organizational behavior shifts:

  • From thinking about top management as my client; to everyone within as a client
  • From organizing by products / services; to organizing by client segments
  • From building a brand through advertising; to building a reputation through delivering tangible and intangible results
  • From making profit on every assignment; to long-term value for each client.

I thought I had come to grips with the change. I was mistaken. There are new challenges. Disruptive to the core. Making my 28 years of experience a punctuation mark.

The new challenges are multi pronged:

  • Digital media for understanding client needs
  • Digital media for developing service offerings
  • Digital media for marketing services
  • Digital media for delivering services
  • Digital media for service support.

Is this real?

Try ignoring this! You will be terminated for being ‘undigital’…..RIP.

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*The MADE IN INDIA tiger is a creative representation of the idea behind becoming a manufacturing behemoth in the global markets. Any resemblance to any other logo, is purely unintentional.

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About Suresh Lulla

Suresh Lulla established Qimpro Consultants Pvt. Ltd. in 1987 as a focused quality management consultancy based on The Juran Trilogy: quality planning, quality control, and quality improvement. Since inception, Qimpro has saved Indian corporates over Rs 20,000 crores in terms of cost of poor quality, using the Juran methodologies. In 1989, Mr Lulla established Qimpro Convention as a culmination of a quality improvement competition for the QualTech Prize. Currently, there are three parallel competitions - improvement, innovation, and sustainability in the manufacturing, services, and healthcare sectors. Areas of Specialization • Problem Solving • Process Excellence • Performance Excellence • Benchmarking Best Practices Author Mr Lulla has authored 'World-Class Quality: An Executive Handbook' published by Tata McGraw- Hill (2003). Quality Fables In 2014, Mr Lulla released Quality Fables. Unlike Aesop's Fables, these 25 fables are not based on fiction and/or animals. They are based on real experiences and involve real people. Each is a short narrative making a significant point. Recognition In 2004, Mr Lulla was awarded the IMC Juran Centennial Medal for his pioneering contribution to quality practices in India. In 2005, Mr Lulla was awarded the Distinguished Alumnus Award by the Indian Institute of Technology, Bombay in recognition of his outstanding achievements in Quality Management Consultancy. In 2006, the Institute of Management Consultants of India conferred on Mr Lulla the award of Fellow Member. Professional Bodies • Chairman, IMC Quality Awards Committee - IMC Ramkrishna Bajaj National Quality Award; IMC Juran Medal • Director - Membership Retention and Engagement, Global Benchmarking Network
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