Get creative or die trying!
A new animal
Creative strategies are more important today than ever before.
Why?
There are seven key reasons are:
· We live in an information driven society
· We have fluidic boundaries of competition
· We have increased number of competitors
· We have cross-industry rivalry
· We have lower communication costs
· We have accelerated developments
· We have shorter product life cycles
The result is a faster paced and more dynamic game.
A world in constant flux
All this is forcing organizations and individuals to specialize. All this specialization is forcing organizations to strategize their generic practices with creativity, for innovative solutions. My assumption is that about 75 % of practices in an organization are generic.
In order to jump start creative thinking for strategy, I strongly recommend cross-industry benchmarking. There is no fear of commercial conflict. There is greater opportunity for learning. And no knowledge is new.
We need wisdom to transfer learning from another industry into our own. We need the skills to creatively adapt and build an innovative strategy.
The ones who parted the Sea
What did the European Generals have in common with P. T. Barnum Circus?
