Green Crusaders

Green Crusaders - Qimpro

The Alarm

Life, as we know it, is on the threshold of catastrophic change. In terms of our environment. In terms of our society.

Human beings are responsible for having created this tragedy. In order to atone for our sins, as a first step, we need to reflect on our thoughtless actions.

Some  organizations have done just that. They have confronted themselves with a mirror. I refer to them as Green Crusaders.

I would like to list some of these Green Crusader organizations that I have been introduced to. They have a conscience. They understand the impact of their careless actions on society at large.

These organizations have initiated corrective actions. Some of these actions have been specific. Others have been generic.

Organizations with a Conscience 

Each of the following organizations is Committed to Green Quality.

  1. Adani Transmission | Maharashtra Eastern Grid Power Transmission Co. Ltd
    – Prevention of Green Area Reduction.
  2. AmulFed Dairy | Gujarat Co-operative Milk Marketing Federation Ltd
    – 3R: Reduce, Reuse and Recycle of Water.
  3. Global Indian International School
    – Building Responsible Greener Citizens.
  4. Hindustan Zinc Ltd, Udaipur 
    – Zero Storage Waste Discharged to Landfill.
  5. Mahindra Vehicle Manufacturers Ltd, Chakan
    – Energy Saving Initiatives.
  6. Mahindra & Mahindra Ltd, Farm Equipment Sector, Mumbai
    – Elimination of Wood for Packaging of Raw Material.
  7. Mahindra & Mahindra Ltd, Farm Equipment Sector, Mumbai
    – 25% Carbon Footprint Reduction.
  8. Mahindra & Mahindra Ltd, Igatpuri
    – Creating Benchmarks on Carbon Neutrality.
  9. Mahindra & Mahindra Ltd, Powerol, Pune 
    – India’s First CPCB Approved Gas Powered Genset.
  10. Mahindra & Mahindra Ltd, Swaraj Division, Mohali
    – Reduction of Water Consumption per Tractor by 50%.
  11. Shree Digvijay Cement Co Ltd
    – Reduction in the Annual CO2 Emission.
  12. Shree Digvijay Cement Co Ltd
    – Replace Conventional Coal with Pet-Coke.
  13. Shree Digvijay Cement Co Ltd  
    – Replacement of Mineral Based Additives of Raw Mix to Industrial Waste Based Additives.
  14. Titan Company Ltd, Corporate Office
    – A Safe and Sustainable Green Building.

These Green initiatives and breakthroughs will be showcased at the QualTech Prize Finals on Friday, 8 November, in Mumbai.

For more details, visit

Random Thoughts

  1. The belief: Change Attitude. Behavior will change. Then get Commitment
  2. The reality: I cannot change anyone’s attitude, including my own
  3. The solution: Get Commitment first. Define change in Behavior. Attitudes may change


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